Rams are branching their network to Maui, Hawaii
Today, the Los Angeles Rams announced that they will be hosting mini camp practices in Maui, Hawaii from June 16-19. The decision marks the first time in the NFL that an organization will host its minicamp in the state of Hawaii.
Rams are turning minicamp into Mauicamp. They are teaming up with the Hawai’i Tourism Authority to hold the first NFL minicamp in Maui – a Mauicamp from Monday, June 16 to Thursday, June 19. pic.twitter.com/TDGkmTmo9F
— Adam Schefter (@AdamSchefter) May 7, 2025
Kevin Demoff announced to the public that the organization is teaming up with the Hawai’i Tourism Authority (HTA) to make the minicamp and feature possible. Along with the minicamp practices, the Los Angeles Rams are planning outreach events with the local community; including but not limited to flag football clinics for boys and girls.
The partnership with the HTA and the Rams decision to hold minicamp in Hawaii is yet another move by the organization to expand its brand and network across the globe. The Rams are already planning to play and host the first NFL regular season game in Australia in 2026.
The experience should be exciting for fans, coaches, and players; especially Puka Nacua who has Hawaiian heritage.
At the end of 2024, the Los Angeles Rams were valued as the third most valuable franchise in sports. With efforts to continue expanding across the globe and remaining a competitive franchise year in:year out, the organization should continue to be at the forefront of marketing efforts like this.
LA will likely provide fans and viewers a fun glimpse of the Rams experience in Hawaii when they release their summer Behind the Grind episodes.