Golden State Warriors guard Stephen Curry and the Los Angeles Lakers secured top spots on the NBA’s jersey and team merchandise sales lists. The rankings are based on sales from NBAStore.com and Fanatics’ network of sites including Fanatics.com.
Nine players on the top-selling jersey list have been named starters for the 2026 NBA All-Star Game, which features a new U.S. vs. World format on Sunday, February 15 at Intuit Dome in Inglewood, California. Those players include Curry, No. 2 Luka Doncic of the Lakers, No. 3 Jalen Brunson of the New York Knicks, and No. 4 Victor Wembanyama of the San Antonio Spurs.
Dallas Mavericks rookie Cooper Flagg debuted at No. 11 on the list, while Detroit Pistons guard Cade Cunningham entered at No. 14. Brunson reached a career-high No. 3 ranking after finishing last season at No. 5.
Five international players appear among the top sellers: Doncic from Slovenia, Wembanyama from France, Shai Gilgeous-Alexander from Canada at No. 7, Nikola Jokic from Serbia at No. 9, and Giannis Antetokounmpo from Greece at No. 13. Philadelphia 76ers guard Tyrese Maxey rounds out the All-Star starters on the list at No. 10.
The Lakers dominated team merchandise sales, continuing their status as the NBA’s most popular franchise. LeBron James ranked fifth overall.