Luka Doncic’s Los Angeles Lakers #77 jersey lead the NBA in sales for the 2024-25 season.
Doncic is the first player other than LeBron James or Steph Curry to lead the league in jersey sales since the 2012-13 season.
Curry and James were ranked No. 2 and No. 3 on the year.
Doncic is also the first international player to have the most popular jersey in the league.
The Lakers were the No. 1 team in overall merchandise sales.