LeBron James is starting a basketball-centric podcast with J.J. Redick called “Mind the Game.”
The duo is producing the new venture with their two companies, James’ Uninterrupted and Redick’s ThreeFourTwo Productions.
“I’m really proud of what we’ve done to innovate in sports media,” James said in a statement to The Athletic. “… When I do a project, the only thing I think about is whether me and my friends would watch it. That is definitely the case with ‘Mind the Game.’ Everything doesn’t need to be designed for internet culture and clicks.”
The concept of the program is meant to be a departure from talk shows like ESPN’s “First Take,” where Redick is a contributor.
“It’s meant to be a very free-flowing conversation about the sport and about the game,” Redick said in a phone interview. “If you look at it in a very simplistic way, it’s just about basketball.”