With LeBron James’ legendary basketball career winding down, the obvious question is what career plans he has for his post-playing career. While he has limitless options, one prominent broadcasting job could be at the top of his list.
According to Michael McCarthy of Front Office Sports, LeBron’s growing business relationship with Amazon “could” lead to LeBron joining Amazon Prime Video’s NBA coverage in the near future. LeBron has hinted that he could retire within the next few weeks or months, allowing him to join Prime Video for their inaugural NBA broadcasting.
“Where there’s smoke, there’s fire between LeBron James and Amazon. The growing business relationship between the basketball superstar and the nation’s largest retailer could lead to King James eventually joining Prime Video’s upcoming coverage of the NBA, sources tell Front Office Sports,” McCarthy wrote.
“The 40-year-old James humorously teased retirement in a new “What’s Next?” commercial for Prime Day 2025 from July 8–11. James (who drew rave reviews for his costarring role in the 2015 comedy Trainwreck) collaborated closely with Prime on creating the 60-second commercial, from brainstorming comedic bits to picking Phil Collins hit “In the Air Tonight” for his lounge-singer spoof.”
There will be “huge” interest in LeBron James among NBA’s media partners when Chosen One retires, predicts TV agent @alex_flanagan.
“I think LeBron has shown a much larger interest than Tom Brady did in the media from an early point in his career.”https://t.co/nvrc9SXSAA
— Michael McCarthy (@MMcCarthyREV) June 20, 2025
LeBron’s relationship with Amazon is pretty substantial as McCarthy pointed out. Amazon sells his product line, has been using commercials of him to promote their upcoming Prime Day promotion and even bought the rights to his podcast with Steve Nash back in 2020.
While the $52 million player option that LeBron has to play in the NBA this season will probably be too good for him to pass up, he is expected to be courted by all of the major NBA broadcasters whenever he finally hangs up his sneakers.
“That’s a meeting you have to take just to see what he wants to do,” an unnamed executive told McCarthy.
Trevor Ruszkowski-Imagn Images
As much money as LeBron is making now, he stands to make probably around as much if he decides to go into broadcast.
Lest we forget, Tom Brady signed a 10-year, $375 million deal with FOX after he retired – a contract worth more than the entirety of his NFL earnings over a 23-year career.