The NBA’s most eagerly anticipated homecoming in several years is about to take place as Luka Doncic gets ready for his first game in Dallas since the shocking trade that sent him to the Lakers in early February.
The Mavericks are planning a tribute video highlighting Doncic’s accomplishments during his six and a half years with the team, according to Tim MacMahon of ESPN. Team sources tell MacMahon that the Mavs contacted several companies that Doncic endorses to set up sponsorship deals for the game, but those fell apart when Doncic’s camp refused to provide its support, pointing out that he’s now a Laker.
The teams have gone in sharply different directions since news of the deal first leaked on the weekend before the trade deadline. The addition of Doncic, who’s averaging 27.7 points, 8.3 rebounds and 7.8 assists per game since changing teams, helped L.A. rise into third place in the West at 48-31, while Dallas is holding on to the final play-in spot at 38-41.
“I know it’s been two months or something, but still adapting a little bit,” Doncic said recently. “It was a big change. But it’s getting better.”
The trade also created a lot of ill will among Mavericks fans, and team sources told MacMahon it will probably result in a nine-figure loss in revenue over the next few years. He adds that the franchise is projected to lose “dozens of millions” this season because of smaller crowds, a sharp drop in merchandise sales, and sponsors who decided to end their relationship due to the intense public reaction to the deal.
There’s more on Doncic’s return to Dallas:
- Doncic and his support staff were “stunned” when they learned about the trade and angered by leaks from Mavericks management that he didn’t work hard enough to stay in shape, writes Dan Woike of The Los Angeles Times. Doncic snapped back at the accusations, which he believes are an attack on his character. “They have no idea,” Doncic said. “… I didn’t end up here by mistake. You know? I worked my ass off to be here. So it’s kinda, I would say disrespectful, just sad that people say that.” Woike adds that people close to the Lakers had been impressed by Doncic’s work ethic since he joined the team, noting that he always attends optional workouts and he was able to get back into shape fairly quickly after missing 22 games with a strained calf.
- After the Mavericks lost in the NBA Finals, general manager Nico Harrison challenged all the players to come back “10% to 15% better,” NBA insider Marc Stein states in a Substack column (subscription required). The message was believed to be aimed at Doncic, and Stein describes Harrison as “seething” when his star player was knocked out of action by the calf strain on Christmas Day. The front office was also upset that Doncic isolated himself after each of his injuries this season and insisted that all rehab work would be conducted by his personal “body team.”
- Former owner Mark Cuban and franchise legend Dirk Nowitzki, who served as a special advisor to Cuban, both lost their influence when the franchise was sold to Miriam Adelson and Patrick Dumont in November 2023, Stein adds. With two of his top supporters gone, rifts eventually developed between Doncic and management over several issues.
- Mavericks coach Jason Kidd put the trade in historic context during a session with reporters before tonight’s game, tweets Christian Clark of The Athletic. “This is a business. Trades happen. This won’t be the last trade,” Kidd said. “Some are comparing it to Babe Ruth, which is kind of cool. But when you look at the business of sports, change happens. When change happens, it’s the ones who carry on and keep moving forward. Those are the special people.”
- Doncic embraced Klay Thompson, P.J. Washington and assistant coach God Shammgod when he came out for pregame warm-ups (Twitter video link from Mike Curtis of The Dallas Morning News).