Lakers forward LeBron James, who recently starred in an ad for Amazon Prime and has been doing a press tour ahead of the company’s Prime Day promotion next month, could end up joining Prime Video’s coverage of the NBA following the end of his playing career, sources tell Michael McCarthy of Front Office Sports.
According to McCarthy, ABC/ESPN and NBC would also almost certainly have interest in James if he wants to get into broadcasting, but LeBron’s growing business relationship with Amazon could give Prime the upper hand. The four-time MVP has previously criticized ESPN’s and TNT’s coverage of the NBA for being too negative, but spoke glowingly about his expectations for Amazon in an interview with Tony Maglio of The Hollywood Reporter.
“(Prime Video’s team of analysts) has so much knowledge and (so many) people that know the game and appreciate the game and talk about the game in such a positive manner,” James said. “So, I think Amazon Prime Video, they’re gonna do a great job showcasing our sport; (the talent) love(s) our sport. Great intellect, great commentary, great insight — I really look forward to that. And like I said, those guys that they have signed up for it, they’re gonna do great things.”
James’ former teammate Dwyane Wade and podcast partner Steve Nash are among the Amazon Prime analysts he singled out for praise, along with Dirk Nowitzki and Candace Parker.
In that interview with Maglio, James was also asked about his stance that he’s unlikely to play in the 2028 Olympics for Team USA — he made it clear his position on that subject hasn’t changed.
“Me being able to support Team USA for the rest of my life — that’s for sure. But me actually going on and playing, I don’t see it happening,” James said. “I’ve given everything that I have, and I will always be appreciative and loyal and dedicated to Team USA and USA Basketball.”
We have more odds and ends from around the basketball world:
- Although the NBA reached 11-year media rights deals with Disney (ABC/ESPN), Amazon, and NBC that will go into effect later this year for national broadcasts, the outlook for game broadcasts in local markets is murkier. Mike Vorkunov of The Athletic explores that subject, noting that the NBA has considered the idea of introducing a local version of League Pass, though that likely wouldn’t happen until 2026/27 at the earliest.
- Keith Smith of Spotrac has published his list of this year’s top 50 NBA free agents, while Eric Pincus of Bleacher Report has projected possible contracts and landing spots for 30 of the best players on the market. John Hollinger of The Athletic, meanwhile, wraps up his look at the 2025 free agent class by focusing on the top power forwards and centers. Our own top-50 free agent list will be published on Monday, after the NBA Finals conclude.
- ESPN’s Brian Windhorst takes a look at five storylines and 12 players who could shape the 2025 NBA offseason, starting with the Kevin Durant trade sweepstakes and what happens with Giannis Antetokounmpo in Milwaukee.